Wednesday, January 26, 2022

"Do I need a website to be a competitive voice actor?"

Those just jumping into the voice over world may wonder whether a voice over website is a must. Some may think it costs too much money to have a website. I believe if you DON'T have a website, you're potentially losing money/business. A well thought out website is your online "storefront." If done right, it gives you credibility. It's a place where potential customers can go to listen to your voice demos, read testimonials (powerful), see actual examples of your voice over work through videos you've recorded for, tells folks a bit about your background, answers questions with an FAQ, and contains details about how to reach you.

By the way, it's not expensive to have your website up on the Internet. You generally pay a quarterly dollar amount. The companies who host websites are very competitive. Do some investigating. You might be surprised.

I won't speak for others in the voice over industry, but I will give you my experience with my website. When I decided to leave my on-air radio career hosting a midday show in Charlotte about 15 years ago to go full-time with voice over, I was fortunate to have the help of our radio group webmaster. I told him I needed a "basic" website put together so I could land voice over jobs. He graciously agreed to meet me at the station on a weekend (a good thing--no distractions in the building) and he put the website together, as I looked over his shoulder. At one point he asked me what I wanted to call my website--"John Miles Productions" Or, "John Miles Creative." I suggested we go with "productions" as it was a bit more all inclusive. So, "John Miles Productions" was born. That website gave me confidence to approach people for work. I was able to send out marketing emails to production companies and direct them with a link to my voice demos. Back then, things were a bit different; I would sometimes receive an email or phone call from someone I had just emailed my information to same day. "Good timing John. I have a voice over job you might want to do." None of this would have been possible without a website.

I highly recommend hiring a competent web designer to create your website. Some voice talents like to put their own website together (e.g."WIX"). In my opinion, that's OK, as long as it looks neat and clean and contains the information I mentioned in the first paragraph of this post. And by all means, there is no need for flash and tons of bells and whistles. The people who may hire you want TWO things from your website. They want to hear your voice demos, and they want to know how to reach you. Put your contact information (i.e. email and phone number) where it's easy to see. Of course, same thing for your demos. There's always been a lot of talk in the voice over industry as to whether to put a picture of yourself on your website. I've taken the "no picture" route. Some feel it's a good thing to have a picture as people like to see who they're dealing with. I'll leave that debate to others. I don't want people judging me by what I look like. I want them judging me by what I sound like. Some voice talents are in their 70's, or even 80's, and they sound much younger. The great, late, narrator Peter Thomas' career spanned 7 decades! He was 92 when he died and still had narration job offers! (You no doubt heard him on TV many times. A real legend. "Forensic Files" was one of his shows.)

After putting off a much needed voice over website update for way too long, a very talented nephew of mine from Ohio put together a wonderful website for me. He did an outstanding job, and I'm proud to have a website I can send potential customers to where they can hear demos and read about my background. A HUGE thank you to him. I have absolutely no eye for website design, and he took copy I provided and made everything work. 

So, the answer to "Do I need a website to be a competitive voice actor?" I believe, is yes. I know there are voice talents who get work from so called "pay to play" websites like Voice 123 and Voices.com and do not have their own website. They use those sites to upload their voice demos and provide background information. That's fine. I just know from past experience that a personal website is a definite plus. I think that those who ignore it as a very effective marketing tool, do so at their own peril.  A website gives you "presence."

Here's a link to my new voice over website. It allows me to put everything in ONE place. And it looks professional. It gives the potential customer/client the impression that I'm a pro and ready to go to work. And that's a good thing.



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