The start of my radio career wasn't exactly like the TV show "WKRP in Cincinnati," but it had a few wacky/odd moments. (None like the famous WKRP "turkeys dropped from high above" episode. A must see on You Tube!)
Upon graduating from high school in Strongsville, Ohio, I told my Dad I wanted to go to a broadcast school in Cleveland to become a radio deejay. He said, "Son, I don't know about that. It's a dog eat dog business." As usual, he was right. After considerable begging, he agreed and gave me a very reluctant nod of the head to enroll. The cool thing was that the instructors were deejays I heard on the radio in the Cleveland market. One of mine was "The Real Bob James." He was on WGAR, a very popular station at the time. Bob was very funny on air and would go on to co-found the American Comedy Network. It was a comedy service that radio deejays subscribed to for funny material they could use on their radio shows. I listened to Bob on the radio and held him in high regard. In short, I was thrilled to have him as one of my teachers. Upon graduation from the school, I started sending out my demo tape to radio stations around the country. Much to my surprise ( and my Mom and Dad's too), I got a phone call from a radio station in Mansfield, Ohio which was about 45 minutes south of where I grew up. It was a Mom and Pop AM/FM station called WCLW. They had a reputation for paying low wages and hiring guys like me who had zero on air experience, but wanted to get in the radio business as a deejay. After a telephone interview, they hired me to do an afternoon show on their low wattage AM station. ("Hello. Is anyone out there?") My Mom and Dad had to have been in a mild state of shock. I actually got a job at a radio station!Thus began my very long and journeyed radio career. Even though at first I was awful on the air, I knew, with dedication, I could improve and work my way up to the better stations and actually make a living being on the radio. WCLW was owned by an elderly couple and their daughter Lynn ran it like a drill sergeant. One day, early into my employment there, she told me I was going to do a remote broadcast on an upcoming Sunday afternoon from a pet cemetery! The goal was to get people to buy a burial plot for their beloved pet. I'm thinking, "What in the world am I going to say on air about a pet cemetery of all things?" It would be the very first of many awkward on air assignments she would give me that were very much a "sink or swim"situation that eventually would make me a better broadcaster down the road. Other remote broadcasts would include a ladies clothing store in downtown Mansfield with a bubbly Julia Child- like owner on microphone with me talking about all the wonderful selections to buy. And at another broadcast chatting on air about the love making virtues of a waterbed with the inventor Charlie Hall, who was doing a live appearance at "Aquarius" waterbed store. I had many on air assignments at that first radio station that would force me to ad-lib and be on my toes. It was all quite the crash course and it turned out to be a very good thing in preparing me to work at much bigger stations in the years ahead.
WCLW will always have a special place in my heart. It gave me my start. For that I am truly grateful.
Upon graduating from high school in Strongsville, Ohio, I told my Dad I wanted to go to a broadcast school in Cleveland to become a radio deejay. He said, "Son, I don't know about that. It's a dog eat dog business." As usual, he was right. After considerable begging, he agreed and gave me a very reluctant nod of the head to enroll. The cool thing was that the instructors were deejays I heard on the radio in the Cleveland market. One of mine was "The Real Bob James." He was on WGAR, a very popular station at the time. Bob was very funny on air and would go on to co-found the American Comedy Network. It was a comedy service that radio deejays subscribed to for funny material they could use on their radio shows. I listened to Bob on the radio and held him in high regard. In short, I was thrilled to have him as one of my teachers. Upon graduation from the school, I started sending out my demo tape to radio stations around the country. Much to my surprise ( and my Mom and Dad's too), I got a phone call from a radio station in Mansfield, Ohio which was about 45 minutes south of where I grew up. It was a Mom and Pop AM/FM station called WCLW. They had a reputation for paying low wages and hiring guys like me who had zero on air experience, but wanted to get in the radio business as a deejay. After a telephone interview, they hired me to do an afternoon show on their low wattage AM station. ("Hello. Is anyone out there?") My Mom and Dad had to have been in a mild state of shock. I actually got a job at a radio station!Thus began my very long and journeyed radio career. Even though at first I was awful on the air, I knew, with dedication, I could improve and work my way up to the better stations and actually make a living being on the radio. WCLW was owned by an elderly couple and their daughter Lynn ran it like a drill sergeant. One day, early into my employment there, she told me I was going to do a remote broadcast on an upcoming Sunday afternoon from a pet cemetery! The goal was to get people to buy a burial plot for their beloved pet. I'm thinking, "What in the world am I going to say on air about a pet cemetery of all things?" It would be the very first of many awkward on air assignments she would give me that were very much a "sink or swim"situation that eventually would make me a better broadcaster down the road. Other remote broadcasts would include a ladies clothing store in downtown Mansfield with a bubbly Julia Child- like owner on microphone with me talking about all the wonderful selections to buy. And at another broadcast chatting on air about the love making virtues of a waterbed with the inventor Charlie Hall, who was doing a live appearance at "Aquarius" waterbed store. I had many on air assignments at that first radio station that would force me to ad-lib and be on my toes. It was all quite the crash course and it turned out to be a very good thing in preparing me to work at much bigger stations in the years ahead.
WCLW will always have a special place in my heart. It gave me my start. For that I am truly grateful.
No comments:
Post a Comment