One thing I learned about sending out emails to land voice over jobs is to be very brief. The folks that are in a position to hire you are very busy and they're not going to have the time to read your long "sales pitch" about what an amazing voice over talent you are. I consider that my goal is 1) Let them know I'm available to record for them 2) Send them a link to my voice demos 3) Give them my preferred contact info. That's it. If they want more from you they'll specify. And as always, try to personalize your emails so they don't come off as "spammy." Include their name in the email open. Email still works for landing VO jobs but you must email SMARTLY. Sending out 50 emails every 6 months is probably not going to work well. An ongoing marketing approach is needed.
Quite a few years back I left my midday radio show in Charlotte to go full-time with my home recording voice over services. At that time, there were not nearly as many voices competing for the jobs. I had good success with sending out marketing emails. But one day, I posted a very small Craigslist classified under the "services" category letting folks know I had a home studio and was available. I had a gentleman contact me (shout out to Craig) telling me his company, a large learning one, had a lot of scripts to record and he said I should forward my e Learning rates and he would check with his boss to let him know. Next day, he said they would be sending me scripts to record. And that began a very long relationship with he and his company. And the regular cash flow was wonderful too. (wink, wink). So, you never know where the business is going to come from. But don't bombard a potential customer/client with any long winded emails. You'll be wasting your time. And theirs.
