Tuesday, March 1, 2011

Celebrities in TV ads (thumbs up or thumbs down?)

If you're like me, when you see a famous person doing a TV commercial for Wrangler Jeans or a brand new car, you might wonder to yourself just how much they got paid by the agency/company to appear on camera. In most cases-LOTS! But, there have been more than a few debates and studies within the advertising world about whether the amount paid to bring in a hot celebrity to be a part of a TV commercial is really worth it. Ad Age takes a detailed look into this topic. Personally, I don't think I've ever made a buying decision based on seeing a celebrity in a TV commercial. And sometimes, even though a TV ad may be funny, it's not particularly memorable, once I'm in a store. But that's a topic for another post.

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