Friday, July 30, 2010

"Where's the beef?"

I see they've come out with the top 10 advertising icons of all time and Clara Peller, the "Where's the Beef?" Wendy's spokesperson made the list. No surprise there. I had a moment of reflection, as back in the 80's, in my "former life" as a radio broadcaster, I had a chance to interview her. I was on the air in West Palm Beach on a Saturday morning when a call came in from a photographer friend of mine who had a knack for taking pics of celebrities. He happened to be visiting with Clara and her son, who were staying at a Palm Beach Gardens hotel. Sam asked me if I would be interested in doing a short interview with her on the air as she was in town for the Senior Olympics. At that time, everyone was running around saying "Where's the beef?". Folks were wearing t-shirts with that slogan on it. If you were around then you no doubt remember. It was insane! So, I told him that I'd be happy to put her on, figuring it might be somewhat comical. There was one small problem though. Her son informed me that she was extremely hard of hearing and doing the interview over the phone might be difficult, to say the least. I told him that I had an in studio reel to reel tape recorder patched into the phone line and I could roll tape, and then do an edit before putting the interview on the air. That in mind, he put her on the phone and I opened by asking her what brought her to the Palm Beaches, so she could talk about the Olympics. From the beginning, I knew I was in deep trouble when my questions were answered with absolute silence and she would occasionally bark, "Where's the beef?,"as if on command. (Think of one of those play dolls with the string you pull to hear a mechanical sounding voice). Her son grabbed the phone extension and said perhaps if I asked him the questions, he could ask her and I'd have enough stuff on tape I could use. So that's what we did.  I  edited out the pauses and gaffes and eventually put the very brief interview on the air, my listeners none the wiser. I later learned that Clara was in fact so hard of hearing that when they filmed the infamous Wendy's commercials, someone hidden from sight would tap her on the leg from behind the counter to cue her to say her infamous line, "Where's the beef?"

You can read  more about her and the other Top 10 advertising icons here.

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